Under the terms of the agreement, Hoffman will handle all editorial, production, distribution and advertising for Victoria. Hearst will contribute the Victoria trademark, copyright, URL, subscription database, and access to historical content of both editorial and art.
Founded in 1987 by Nancy Lindemeyer, Victoria was the authority on romantic living, including home and garden, fashion and beauty, food, home decorating, collectibles and profiles of remarkable women. Its mission was to create a community of kindred spirits - those who recognize the importance of beauty and manners and traditions in daily life. In its new form, Victoria magazine will once again take its place as the official guide to gracious living.
Victoria will be published bi-monthly with its first issue hitting newsstands in October 2007 with a November/December issue. The magazine will carry a cover price of $4.99. Hoffman Media's launch plans for Victoria include heavy newsstand distribution, strong internet presence, and targeted direct mail campaigns. The ultimate goal for the launch of this bi-monthly magazine will be to reach 250,000 paid copies after just two issues.
"Victoria magazine had a unique editorial perspective and a loyal readership since its very first issue in 1987," said Cathleen P. Black, president, Hearst Magazines. "Because of its success in the niche women's lifestyle market, Hoffman is the right publisher to bring the Victoria brand back to life in its new format and we are confident that Phyllis and her team will do a great job."
While Hearst ceased publication of Victoria following the June 2003 issue, the brand has lived on through a series of branded books published by Sterling Books.
"Women across the country have longed to have their beloved Victoria back and now they will," said Phyllis Hoffman, CEO, Hoffman Media. "Victoria is a perfect fit for our roster of lifestyle titles that share a similar editorial and demographic focus. We're thrilled to be working with Hearst to revive this brand for a more targeted audience of women."
A leading special-interest publisher, Hoffman Media is known for specializing in magazines targeting the women's market. The company's most recent launch, Cooking with Paula Deen in October 2005, met with unbelievable success-reaching a rate base of 750,000 after only eight issues. The company also publishes titles such as Southern Lady, Tea Time and Taste of the South.
About Hoffman Media, LLC
Hoffman Media, LLC, headquartered in Birmingham, AL, is a leading special- interest publisher specializing in magazines targeted to the women's market. In addition to publications, the company has a growing consumer seminar business and an established ancillary products division.